Keyword Dictionary - Semantic Modelling Reveals Web Content
"Search Engines can decode our content
AND
We Provide Clarity"
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"Website users visit your site because of the words and images you use and arrange on a web page
Website Users need to Identify with your messageIn other words say what you mean, say it again differently, then provide examples."
Semantics studies the meaning of the message contained within the words used to express it. "Semantic Modelling" in the context of a website and a web page means "providing information from the user's perspective".
The Semantic Model
Words Provide Information
Words may have more than one meaning and be interpreted in different ways
Word size, colour, position, signify relative IMPORTANCE
Grouping words into a phrase, sentence, paragraph or heading can help reveal meaning
Lists of words imply a common theme that may be obvious or obscure
- Web Design
- SEO
- Semantics
- Colour
- Mood
- Pace
- Identification
Words can express emotion:- "A million voices...all screaming at once...GOAL!"
Words can deliver commands - Click Here For More Information
Words have POWER
Did you try and click to find out more?Did I use it as an example of command power
IF you didn't click did you mouseover to be sure you haven't missed an important opportunity?
Click Now To Avoid Doubt
Modelling Semantic Meaning
Improving your awareness and deliberately building pages with purposeful content
Helps ensure you deliver the right message to the right target audience
Website Semantics - What Do You Say? What Do You Mean?
BY NOW
I hope you realise that words are important and can deliver more than one message
IF
It's important that visitors really "GET" what you're website is about
YOU WANT
Many examples can make the intended meaning clear and lead to greater
SUCCESS
Semantic Enrichment - One Step Closer to Artificial Intelligence
Semantic enrichment involves creating semantic tags.
Semantic Tags help search engine spiders and aggregators to identify and clarify concepts, relationships, properties and events discussed within a document or website by embedding relational information within the document and website markup.
Semantic Tagging
The tags provide additional meaning to the document text by providing an ontology to clarify the relationship between unstructured data items. The semantic tags are intended for data retrieval and machine reasoning
By carefully choosing language and formatting for your web content you are almost guaranteed to creatively produce semantically rich descriptive text to support and enhance your keywords and phrases.
Writing, Editing and Derivatising web content for optimal performance
Get In Touch On - 0191 268 4473 And Ask Ian Muir For Industry Specific Content Optimisation.