Repetitive Tasks Lead To Ritual Thinking
"Strategic Content
FOR
Specific Markets"
Tel 0191 2684473
Email SEO
"Most web design is not about problem solving to satisfy end-user needs. Search Engines Judge Your Website By The Quality of The Content Yet, most designers neglect to advise clients that the web design will fail to establish sufficient visitors to be successful in the marketplace because of poorly written text and poorly optimised content. Instead, a design is created to give a good impression to the client that leads to a favourable money transaction in the direction of the web designer. Blogs, Content Management Systems and Link Building Services add to the design costs"
Is a Web Design a Shell to Deliver Content?
Here's one of those chicken and egg questions. Do you need a web design to act as a vehicle for delivering your information and content to potential customers in a professional, functional and aesthetically pleasing way?
Will it deliver images and up-to-date information?
Will it allow a means to get in touch (Outside of normal working hours)
Is the Content Necessary to Fill The Website?
Do you simply need a website to establish an online presence for your company?
Provide an online version of your brochure perhaps?
Keep up with your competitors?
Perhaps you've been advised that a 10 to 15 page site with a content managed blog will give you a great start.
Will the web designer provide optimised content likely to establish credibility and list well inSearch Engine Results Pages?
In order to establish a strong niche within your marketplace you need to have something to say, products or services to sell and a means to differentiate You from everyone else not just competitors.
Ranking Well For Your Business Locally
This is the real nut-buster point of realisation that content is vital.
Try searching for the products and services you offer in your own local market (without using your company name)
Is your website in the top 100 listings?
Anyone wanting to find you specifically will no doubt succeed.
What about potential local customers that have never heard of you?
Can they find you by your best selling products?
Thinking Ritual - Thinking Creatively and Problem Solving
Rather than asking the obvious questions that send you down an automated route to obscurity think about the bigger picture first.
Ethical web design is all about fitness for purpose. Decision making is not about deciding between a white background or blue box outlines; it's about asking fundamental questions:
- What Do My Customers Want? (Even if they don't get it from me)
- How can they find it easily?
- Where Will They Look?
- How Can I list Well Based on Customer Needs? (I'd rather they get it from me)
- How can I establish a growing visitor/customer base online?
- Communication - How can I talk in My Customers Language? (English or Jargon)
- Problem Solving - How can I solve it? (Research-Feedback)
Qualified Content for your Website Using Industry Jargon and Plain English:
Get In Touch On The Office Number - 0191 268 4473 And Ask Ian Muir For Content Optimisation.