Character Influences Choice & Identity is Important

"It's Who You Are"
That
Makes Me Able To Help

Tel 0191 2684473
Email SEO

Have you ever read your horoscope and thought
"Wow! This is Me" ?

Writing the right style helps us identify. Why?

According to the pioneering work of Carl Gustav Jung there are 4 main personality types:- Two perceiving types: Sensing (S) and iNtuition (N) and two judging types:Thinking (T) and Feeling (F). How we modify our types depends on whether we're either Extrovert (E) or Introvert (I).

Myers Briggs Type Indicator MBTI and Information Searching

Katharine Cook Briggs and her daughter, Isabel Briggs Myers used Jung's work to create a psychometric questionaire during the second world war for helping women identify the best type of job for their personality.

Myers-Briggs added an extra pair of personality preference factors based on lifestyle: Judging (J) or Perceiving (P).

Human personality is broadly categorised into 16 different personality types according to the Myers-Briggs Type Indicator. That's 16 different broad categories of personality Searching for Information.

How Many Personality Types Do Your Keywords Target?

Do you help Introverted personalities spend time on your web pages to reflect on and process your information?
What about Extrovert personalities do you recognise their need for interaction?

How about sensory information? Is your page copy written in an immediate style for sensory individuals focussing the facts and figures helping to make an immediate informed decision?

That could be difficult if your more intuitive, like me, and wanting to demonstrate the possibilites for adaptation and trying to help someone with different personality trates realise the potential for developing keyword sequences and web copy that works.

16 Personality Types

There are four pairs of personality characteristics:

So you have 2 choices from 4 classes:

So we have 2x2x2x2 = 16 Character Types:-

Using these personality types we have about 2.3 Million People in the UK for each pschological type and using their favoured characteristic style to seek information.

It matters how you engage with your web visitor. If you wrote only in your character style then only 1 in 16 visitors may really engage with your web content.

That means about 94% of your readers may be looking for a different way of interacting.

Developing your style to include 1 extra keyword in a web page to engage with a different personality trait or using sensory information regarding colour, size, texture can make an exponential difference to the available keyword options and visitor interest.

Visual, Auditory, Kinesthetic, Olfactory

Here's some extra key Information:

Do you see the road to success stretching out before you?

You may be a visual thinker, seeing things happen.

How does success feel? Is it rough as rock or smooth as silk?

You may experience the world best through your sense of touch.

Is Success whispering or a symphony exploding from inside?

You can hear me tell you how you think best!

Does success smell like freshly baked bread or expensive perfume?

You can taste and smell my answer. It's sweet like an over ripe banana...

Myers Briggs helps explain some of our psychological profile and reasons for certain style preferences.

We also have different sensory modalities or ways of "translating" information according to our most dominant senses.

The more senses we can engage, then the richer and more memorable our experience.

We can help your website work better by using varied styles and sensory information
AND
We're looking forward to hearing from you so get in touch - 0191 268 4473.

Keyword Strategy

Natural Selection

Co-Occurrence

Keyword Maths

Myers Briggs Jung
Strategy & Tactics