Keyword Success - Empathy is Everything
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AND
We Seek First To Understand
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How does someone find your website?
Developing a useful Keyword Strategy starts with knowing how people will search for your website. There are infinite keyword combinations creating key phrases for any topic of interest.
Developing a Successful Keyword Strategy is really about understanding your target audience and matching, as closely as possible, the Key Search Phrases they are likely to use when researching your website topic. Keyword Success involves appearing on the first Search Engine Results Page more often than websites with similar subjects.
Keyword Phrase Matching - Empathise
Once your web pages are on the First SERPs your next hurdle is to attract the attention of your potential visitor.
There are 2 chances:
- Eye Catching Web Page Title
- Eye Catching Page Description
Get Rich-Successful Page Titles having 60 Characters or Less
Google will only show these 60 characters of text in a title
Your page title can contain more than 60 characters but will be shortened...
1
So, Make the first 60 Characters KEYWORD RICH with 1 or 2 important words CAPITALISED to help them STAND OUT.
2
VARIATION IS IMPORTANT TO ATTRACT ATTENTION. WHEN ALL OF THE TEXT IS IN BLOCK CAPITALS IT IS LESS EFFECTIVE!.
3
Similarly, standard writing using primarily lower-case text is also less effective at grabbing attention.
Thus:-
GET RICH,Successful Page TITLES having 60 Characters or Less
or:-
Get Rich,SUCCESSFUL PAGE TITLES having 60 Characters or Less
Page Description Metatag - Should Contain Less Than 160 Characters
It's pointless just using lots of keyword variations stuffed into a meaningless phrase hoping that your pages will list better.
Try using an important sentence or 2 from your web page. You are looking for 15 to 30 words for a meaningful description that best summarises your web page.
The Description for this web page is:
KEYWORD OPTIMISATION,Developing Keywords into an ONLINE STRATEGY for Attracting The Right Website Visitors.Developing Empathy With Site Visitors.
It contains 17 Words and 145 Characters.
We make it easy for you to own a keyword
enhanced website that attracts visitors
AND
We're Happy to Help You - 0191 268 4473.