Optimising Web Copy Involves Creating Stopword Free Keyword Phrases
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Keyword Rich Website Content can be created by building your primary and secondary keywords into rich phrases that avoid putting stopwords between keywords.
Stop words, or Stopwords are removed or ignored by Search Engines when indexing the key information from your web pages.
Stopwords probably include: and, but, in, is, it, of, on, or, that, the, this, to, etc.
Removing Stopwords improves keyword closeness or proximity and this in tern increases the prominance of your phrases over similar competitor sites where the keywords are separated or isolated by "Stopwords".
Stopword Free Phrase Composition
OK, if you've been reading the above web copy you'll realise that removing all the stopwords can sometimes make the text seem a little contrived.
Here's the real keyword optimisation secret. Be aware of what you're writing and have a purpose in mind.
Visitors may use a single word or two word phrases for their initial web searches.
It's not often they find what they're looking for with this approach.
Short Keyword Phrases are rarely Specific and Searchers often add more Search Terms to narrow down the list of Search Engine Results.
Long Tail Keyword Optimisation
New Website Search Engine Success involves building long phrases of keywords in close proximity so that you can improve your web page visibility.
A new website is never going to rank highly in less than 2 weeks without a lot of ingenuious, unique ways of creating phrases that attract website visitors.
Creative Marketing Tales
What is a Long Tail?
Specific short key phrases can attract visitors and usually have a lot of competition from well established websites.
By increasing the tail i.e. adding additional keywords after the key phrase you help web searchers and Search Engines to differentiate between your new website and more established sites.
Here's an Example suitable for a Building Company:-
Short Phrase - New Homes
What "Long-Tail" can we add to the phrase "New Homes" to help differentiate our New Property Building Company from the competition?
Add Location - North East England eg:- New Homes "in" North East England or New North East England Homes or New Homes,North East England
Add Type:- Detached, Terraced, Bungalow:-
- New Detached Homes
- New Homes Bungalows in North East England
- Terraced New Homes, North East England
Add Additional Descriptive Text - Brick Built, Timber-Framed, Exclusive Properties
- Exclusive New Homes - Detached North East England Brick Built Properties
- New Bungalows in North East England - Timber Framed Homes Within an Exclusive Development Site
- Terraced Properties - New Architect Designed Starter Homes on North East England Development
By developing Context Rich Web Pages you increase the opportunities for your site to list well for Long Tail Phrase Searches.
You can use long tail phrases as part of a strategy to develop a secondary or B-List Theory and conquer Niche-Niches.
Long Tail Proximity Optimised Copy Writing
We write optimised web copy for you - 0191 268 4473.