Keyword Optimisation - Focus

"We help choose the right keyword Strategies to attract the right visitors
AND
We work SMART"

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"So, you think your keywords aren't working?"

Identifying the right keywords and optimising your website and contents to show Search Engines your main key words and phrases is at the heart of Search Engine Optimisation (SEO) and Keyword marketing.

You need a strategy so that: - Word Keys open your site to the Search Engine Gatekeepers.

March 2008
A Niche Site created to test the AMaze-Chaos Strategy Attracted
5056 UNIQUE Visitors from 4696 UNIQUE Search Phrases
The Most Popular Search Phrase was Used by Only 9 Visitors.

"Keywords Don't Work - Key Phrases Do!"

Amazing results month after month from key phrase bulding.

Key phrases are made by building strategic keywords into logical word sequences. When a web searcher enters the correct sequence of words to match your word key then you have a very good chance of a successful search engine placement and a new visitor to your website.
There's no trickery or black hat techniques - Simply ethical content presented effectively.

Keyword Optimisation - Keyword Choice

"Avoid Being Locked Out and Ignored!"

Remember

Many sites will have similar keywords so you need to provide variations on a word theme and if possible, use different sequences of your key words, word tense, singular and plural keywords to create enough options and clarity for the Search Engines to fully index.

If your content is unique or better optimised then success is more likely. Being average or just copying successful sites is not a strategy for long term success.

It is important to match the words your potential site visitor is likely to use. Don't focus too much on industry jargon if your potential visitor is unlikely to search via jargon words.

It is important to focus initially on Niche Articles and Content rather than general information widely available elsewhere. There is a lot of competition on the Internet so important, highly specific web content should be created first.

The Rules to Keyword Identification - Stage 1

"I can't believe I'm Telling you my Keyword Secrets for Free"

IF you were looking for your website and didn't know it existed…
What keywords would you choose to find your products and services?

Make sure you think from the customer's point of view rather than think of just the popular words and phrases used within your industry or profession.

Ask friends, family and colleagues what Search tactics they would use.

Visit competitor sites that you believe list well or are very successful and compare their key phrases. Avoid copying 'cos they'll always be better than you if you do.

Check Keyword suggestion tools, Google Adword Popularity-
The most popular searches are likely to be highly competitive so consider a number of slightly less popular phrases to start with. For example, Web Design
Now, it doesn't take a lot of research to realise that there will be a lot of competition to gain a first page Search Engine Listing for keyphrases associated with Web Design, Website Design, Web Designer, Web Developer and so on.

"The Best New Website Strategy - A Maze"

The path you follow is determined by the choices you make.

Imagine walking along a single path and it splits into 2 paths.
Do you take the left path or the right?

If it splits again; which do you choose now?

If you have a specific destination in mind then you may decide an a particular course otherwise you end up on a random walk.

By combining a specific structure; a maze, with a random or chaotic path choice and the option of a very specific destination you create an almost infinite array of possibilities.

So, you will need a strategy to exploit a niche market sector and use it as a foot-in-the-door for our key-gate-door analogy.

Here's The Strategy - A Maze Represents your Website And Key Phrases Are The Paths

Let's look around web design and start a little brainstorming exercise

What about targetting specific businesses:-

Or How about considering Particular aspects of Web Design

April 2008
A Niche Site created to test the AMaze-Chaos Strategy:
Averaged 215 Visitors per day
And 9,945 Page Views in a month.
The Most Popular page was read 759 Times.

There are more keyword options and possibilities in Stage 2. Each will help differentiate your website from the competition and create a unique fingerprint combination that helps your keyword selection stand out. You'll be a-maze-d how successful it can be.

We help optimise the right keyword options - 0191 268 4473.

Keyword Stage 1

Keyword Stage 2

Keyword Stage 3

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