Keyword Identification - Stage 2 - Building Data

"We monitor keywords to attract more visitors
AND
We're Good Value"

Tel 0191 2684473
Email SEO

"Are you heading towards Website Suicide?"

If you have an existing website and can access the report logs that provide visitor statistics then you will know the keyword combinations the're using to find your website.

"No Stats? Oops! - Get It Sorted Then Read On"

Using our web design analogy; let's say that 5 people visited your website using:-"Websites for Building Contractors"

You repeat the search and find out you're
Top - Page 1 - Google then it's safe to say you're getting the maximum number of visitors for this search phrase on Google.

Keyword Optimisation - Using your Keyword Data

"Sometimes The Obvious Isn't Obvious Because Nobody's Thought About It Quite Like This"

If you're Top 30 with a Search Listing on page 2 or 3 then you can probably get a lot more visitors with a little extra work.

If you've just 1 visitor for this phrase on a page 2 or 3 listing then it could be just a lucky coincidence and you should keep monitoring over the months that follow.

Ongoing Keyword Optomisation

"Shh! This is TOP SECRET"

Try to find the keyword phrases that are at the bottom of page 1 or appear on page 2 or 3 AND have 5 or more visitors.

Why 5 or More?

So you know it's not a billion to 1 fluke. We need to optimise our time too!

Most engine searchers stop at page 1 and are more likely to follow links that appear at the top of the page without scrolling. If your phrase is on page 2 in a Search Engine and you're getting a few visitors then try and develop a web page that focusses on that key phrase in more detail.

Can you add more supporting keyword information?
What about Colour or Size Options?
Fast Delivery?
Any information you can add is likely to increase your Search Engine Profile.

Let's help our Building Contractor by taking web development to another level:

We could sub-divide our services to
Building websites for contractors specialising in New Home Building or Property Extensions

It's a good idea to develop your portfolio of keywords rather than concentrating on just a few words.

Here's why:-
Let's Use 3 keywords associated with Content Optomisation:
Search, Engine, & Optimisation

So how can we combine 2 keywords from 3?

Using all 3 keywords together

By optimising just 3 key words we have 15 Keyword Search Combinations that may be used to find our website. Now. if we add just 1 more keyword to our portfolio…

Keyword Optimisation - Keyword Choice

Later, I will discuss Multiple Keyword Phrase Composition and Long Tail Keyword Combinations as they apply to the future of Search Engine Content Optimisation. Keyword Proximity will also be examined with regard to Latent Semantic Indexing to bring us to the cutting edge of website optimising.

Well, that about covers the main keyword options for now so we need to concentrate on stage 3: placing keywords within your web page and create web content to make your keyword selection stand out.
Find out more about our helpful website optimisation service:- 0191 268 4473

Keyword Stage 1

Keyword Stage 2

Keyword Stage 3