Content Driven Search Engine Optimisation
Implies Efficiency and A Bias Towards Better Performance
"Hard Working Web Content
On-Page SEO"
Tel 0191 2684473
Email SEO
Is your website so shallow and fickle that you needed a link building strategy to hide the lack of substance?
Good-Looking, Superficial With No PersonalityIt's only a matter of time before even the largest websites will lose out to content-rich semantically diverse information driven web sites that deliver precise on-topic substance.
Professionally written content in a Personality Driven creative Web Site Design
Google Caffeine - Stimulating Better Content Writing
As we move at an increasingly faster pace; Search Engines like Google are also trying to provide a caffeine kick by providing newsworthy content indexed in real time. That means that first page positions are going to become increasingly more difficult to gain and maintain without regular information updates and a growing content base.
Statistical Procedures Will Filter Poor Content
The keywords used within title and sentence structures are likely to have a greater influence on Search engine results as search engines try and identify relevant search terms and keyword chains while filtering spammy content writing and meaningless keyword stuffing attempts
Semantic Congruence and Ontologic Diversity
Big words but what's it mean?
It goes a little something like this: The essential key words and phrases you use to build a web page support and enhance the meaning of the primary page subject or topic. Examples, illustrations and analogies can all help add to the richness of the information and provide additional context clues to help different readers (and automated content gathering spiders) understand the nature and subject matter of your web page by providing semantically rich and on-topic information
Your website as a whole will have an underlying subject and personality.
NOW CONTRAST
Imagine your website is like a person you hate sitting next to at dinner parties
You know the kind; only one topic of conversation, not interested in you and painfully slow pace. Almost monotone, certainly monotonous
Would your meal taste as good?
Would you feel stimuated?
would you leave with a positive experience?
Would you want to go back?
DISCOVER THE DIFFERENCE
Close Your Eyes and Picture A Charismatic, Engaging, Thought Provoking Dinner Guest
Listen to the conversation as if you were there. After all, It's Your Party
Hear it flow smoothly and seamlessly like a gentle stream as you're carried like a leaf on the current of conversation
from one topic to the next. Listen as the dialogue changes pace and direction
The food tastes richer as all your senses engage
The night moves quickly
And you look forward to the next occasion
Google Caffeine Will Stay 'Til The Coffee and Chocolate Mints
If you can provide stimulating, diverse web content then Google will stay enthralled all the way through dessert and coffee.
If you run out of things to say and try just repeating yourself or waffling endlessly, then Google, Bing and Yahoo will all be making their excuses and leaving your party early
The Role of Links
Here's the thing; Google was like a friend-of-a-friend.They've heard about you because of links from other people
and accepted you as a key player because of your associations.
In the past they'd stay around because you were in good company and must be important
Now, Google is more interested in you
Google wants to get to know you better.
Are you interesting?
Do you have anything to say?
Do you deserve your reputation?
Links may get Google interested but Google's getting smarter and is better placed to make up its own mind thanks to the power of semantic content and machine readable semantic markup
Say Something Relevant
Justify It
Expand Your Observations
Gain Interest
Develop your opinion
Diversified Web Content:
Call: 0191 268 4473 And Ask Ian Muir For Content Optimisation.