Fuzzy Logic - Adapting Human Thought with Neural Networks
"Search Engines Use Semantic Clusters
TO
Deliver More Relevant Content"
Tel 0191 2684473
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"Just using important keywords repeatedly throughout a page will no longer guarantee Search Engine Success
SEARCH ENGINES UNDERSTAND HUMAN LANGUAGEGood Content Optimisation needs to construct text blocks using semantically rich and diverse language with a high relevance probability i.e. We need to choose a variety of key terms to describe and encompass our ideal outcome"
Neural Networks - Relevance Checking - Anti Shake Camcorders
OK I think it's time for an example:
Sony has launched a camcorder (HDR-TG7VE) that can minimise camera shake in three directions by reducing the effect of camera roll while controlling horizontal and vertical movement.
The system programmers define the differences between normal, desired camera movements such as panning and abnormal camera movements such as shake or vibration. Once averages and tolerance ranges can be defined a program can adjust with appropriate compensation. Camera shake can be mostly eliminated without further action from the user.
The compensation system used to offset unwanted camera movement is based upon fuzzy logic where compensation is neither on or off but offset or applied over a range between a set of pre-programmed or expected values
Fuzzy Set Theory - Semantic Connectedness & Co-Occurrence
Co-ocurrence within a subject ontology is a mathematical measure of semantic connectivity between key words (or key phrases) and can be used to build a thesaurus or ontology for the chosen subject.
For Instance, Wood Burning would be a reasonable description of the word Stove and would reasonably be expected to occur within a block of text associated with Stove descriptions and types:
- Coal
- Electric
- Multifuel
- Gas
By indexing billions of web-pages; Search Engines are able to develop ontologies and predict words and phrases that are likely to co-occur and also how many times keywords are likely to be repeated within a particular body of text.
By carefully selecting and using semantically connected keywords in your website content; you're site is likely to be recognised and valued within a search engine database while avoiding the risk of keyword spamming.
Carefully Balanced Web Content:
Call: 0191 268 4473 And Ask Ian Muir For Content Optimisation.